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RETAILING, ADVERTISING-- SELECTED RESOURCES 

Keeley Library,   Revised January 23, 2001		 See also related topics:
  • Human Relations
  • Accounting, Record Keeping
  • Office Practices, Keyboarding
  • Understanding Advertising techniques
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    BACKGROUND INFORMATION ABOUT RETAILING

    in World Book Encyclopedia. Chicago: World Book,1990 
    Ref. 031 W927 1990 v.16
    		  in Encyclopedia Americana. Danbury, CT:Grolier, 1999
    Ref. 031 E56A 1999
    Bolen, William H."Retailing"; v. 16  .

    BROWSING GUIDE

    658'S     General Business Management, Sales, etc. 659's     Advertising and Public Relations

    sailscat.gif (2318 bytes)To locate items in our library network, search our New WebCat™using the following subjects.

    Pricing 
    Advertising 
    Marketing 
    Shoplifting 
    Branch stores 
    Chain stores 
    Shop fronts 
    Thrift shops    		 Selling 
    Shopping 
    Shopping malls 
    Stores, Retail 
    Packaging 
    Department stores
    Distributive education 
    Inventories, Retail     		 Retail trade
    Inventories, Retail 
    Wholesale trade 
    Retail trade--Management 
    Franchises (Retail trade) 
    Stores, Retail--Dictionaries 
    Display of merchandise
    Retail trade--United States     		 Central business districts 
    Stores, Retail--Protection 
    Fashion merchandising 
    Franchises (Retail trade) 
    Stores, Retail--Management 
    Stores, Retail--Planning 
    Retail trade--Security measures
    Retail trade--Vocational guidance

    REFERENCE BOOKS

    Marketing  Annual Editions Series Ref. 658.8 M3245  94-95
    Management   Annual Editions Series Ref 658 R287
    Handbook of Public Relations Ref 659.2 S836 
    The Selling game [sound recording] SOUND CASSETTE 658.85 S467

    BOOKS IN THE CIRCULATING COLLECTION

    Careers inside the world of sales 658.85 F917 1998
    Fundamentals of marketing 658.8 S791 1975
    Life-styled marketing. 658.8 H233
    Advertising 659.1 M271
    The want makers : the world of advertising : how they make you buy 659.1 C592
    The 5 great rules of selling. 658.85 W611 1957
    Swindling and selling  658.85 L493
    The battle for sales 658.85 H838
    Creative salesmanship; understanding essentials with  phenomenological projects 658.85 H112
    Cash Management: Methods and Models. 658.153 O68 
    A Practical Guide to Small Computers for Business and  Profesional Use.1981 658.054 R579
    Your career in public relations.  659.2023 D687

    PERIODICALS AND NEWS ARTICLES ONLINE

    SIRS NEWSPAPER AND PERIODICAL REPRINTS: INFOTRAC  WEB ONLINE PERIODICALS DATABASE ELECTRIC LIBRARY
     As members of SAILS, Durfee  students and teachers can access SIRS, INFOTRAC AND ELECTRIC LIBRARY, both  from library workstations, and from home. From home or a school lab computer, go to SAILS  Databases. You will need your library barcode when dialing from a home computer or a lab.

    WEB SITES

    Electronic Commerce  Marketing Virtual Library
    Market Segment Resource Locator Ad Access Advertising History
    Advertising World Adbusters Culture Jammer Headquarters
    Center for Entrepreneurial Leadership EnterWeb Enterprise Development
    Women's Business Center

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    Jane Constant, Reference Librarian
    Keeley Library, B.M.C.Durfee High School of Fall River
    September, 1978  to  June, 2001