Keeley Library August 18, 2000
| THINKING
SKILLS: INTEGRATING LIBRARY RESOURCES WITH
LEARNING OBJECTIVES
Keeley Library August 18, 2000 |
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| COURSE:
3144
Fashion Retailing |
NUMBER |
OBJECTIVES |
| Keeley Library Resources : Click on the Internet Links in the First Column on the Left. | ||
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5.1
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CONTENT: Mathematical
Foundations for All Computational Skills: Apply basic mathematical operations
to solve problems Determine
correct mathematical process; estimate and then calculate answers to problems;
calculate total purchase price; calculate net business purchases; determine
dollar amount of cost markup, or sales price when one one the three variables
is unknown. Determine dollar amount of markdown, regular selling price,
or reduced price when one of three variable is unknown. Calculate total
sales tax for sales transaction.
PERFORMANCE:Students will complete packet of various mathematical problems directly related to retail sales. |
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10.4
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CONTENT: Competitive
Analysis and Marketing Strategies
Justify the need to gain and maintain competitive advantage through the use of internal comparisons and external research services. PERFORMANCE:Students will complete end of chapter standardized tests, including essays. |
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See entries for business ethics |
10.8
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CONTENT: Ethics
Define
a code of ethics, develop a code of ethics, and apply a code of ethics
to various issues confronted by business. Describe a personal code
of ethical behavior. Explain the importance of trust for the successful
conduct of business. Give examples of how unethical behavior results in
higher prices for consumers.
PERFORMANCE:Students will complete end of chapter standardized tests, including essays. |
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11.5
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CONTENT: Price
Explain
the role of pricing in the marketing process. Describe and use various
pricing strategies. Identify factors that will influence a product price:
i.e. quality, brand loyalty, etc.)
PERFORMANCE:Students will complete end of chapter standardized tests, including essays. |
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11.6
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CONTENT: Place
Apply
distribution processes and methods to develop distribution plans. Differentiate
among various channels of distribution; explain role of various intermediates
in the channel of distribution; identity major components of a physical
distribution system.
PERFORMANCE: Students will complete end of chapter standardized tests, including essays. |
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Need graphics or page layout guide here? |
11.7
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CONTENT: Promotion
Identify
the four general forms of promotion and determine how each contributes
to successful marketing. Design advertisements, Discuss ways to control
or minimize unfavorable publicity, demonstrate steps in the selling process,
evaluate a variety of sales approaches
PERFORMANCE: Students will work in a group of four to produce a group advertising project in which they analyze news fashion ads, create a fashion ad, and produce a 60 second radio promotion that coordinates within the print ad. Class group presentations of ads conclude the activity. |
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11.9
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CONTENT: Characteristics
of a Market Identify numerous
marketing variables and strategies in dealing with a diversified marketplalce.
Differentiate between rational and emotional buying motives. Develop strategies
to influence rational and emotional buying motives.
PERFORMANCE: Students will complete end of chapter standardized tests, including essays. |
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11.9
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CONTENT: Forecasting
Apply
forecasting principles and methods to determine sales potential for specific
products. Describe why sales forecasting is an important determinant of
business success.
PERFORMANCE: Students will complete end of chapter standardized tests, including essays. |
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Jane Constant, Reference Librarian
Keeley Library, B.M.C.Durfee High School
of Fall River
September, 1978 to June, 2001